“If a tourist is charged an exorbitant price, they will share that information with their friends, and this can tarnish the image of the tourist destination.

“Therefore, we are collaborating with local authorities, the Ministry of Tourism, Arts and Culture (MOTAC) and state tourism agencies to ensure that traders operating in tourist areas conduct their businesses responsibly,” he told a press conference after launching the Negeri Sembilan-level PATUH 2026 programme at Wet World Pedas here today.

Aris said the ministry had received various complaints regarding excessive prices at tourist destinations, prompting investigations and requests for traders to justify price increases, including those attributed to higher input or supply costs.

“If traders can provide proof, there is no issue. However, if they cannot substantiate the increase, it may be deemed profiteering, which is an offence under KPDN laws,” he said.

He advised traders against setting prices arbitrarily and reminded them to ensure that prices charged are reasonable and commensurate with the products or services provided to consumers.

Meanwhile, Aris said the PATUH programme had been expanded to 75 markets nationwide, including three public markets in Negeri Sembilan, namely Ampangan Market, Lukut Market and Kuala Pilah Market, involving 162 traders.

He said participating traders had been provided with PATUH price tags to encourage clear price displays, while self-service price-checking and weighing stations had been installed at each market.

Aris also urged consumers to act as the government’s “eyes and ears” by reporting instances of trader non-compliance through WhatsApp at 019-848 8000, the KPDN EZ ADU mobile application, the 1-800-886-800 call centre, the e-Aduan portal or by scanning the complaint QR code.

-- BERNAMA